A significant achievement in the past three years of work at the federations has been the creation of institutional links to sell produce from the cooperatives. The initial focus was to ensure that institutional customers took a key percentage of the total production from the groundnut and Dal mill.
Market links have been developed for Groundnut with popular customers in Hyderabad, Bangalore, Mumbai and Chennai such as Maiyas, Reliance Retail Ltd, Metro Cash & Carry, Orkay Instant Foods Pvt. Ltd., Heritage Retail Pvt. Ltd., D Mart, Origo and Nilgiris 1905, Agro Crops, VNKC Exports, S. Jayvel Exim, Seron Exim, Gagan Impex and CavinKare. The federation at Anantapuram has also sold groundnut to the Kudumbashree mission supported Self-Help Groups in Kerala.
For Tur Dal and Soya,market links have been developed with popular customers in Nagpur, Chandrapur, Hinganghat, Karimnagar and Adilabad such as Jagannath Pulses, Parama Hans Industries, Jalaram Trading & Company, Safe Harvest Pvt., Ltd., Sharada Traders, GMR Solvents, Suguna Solvents and Chelimeda Solvents.
For Mango market links have been developed with popular customers in Bangarupalem, Damala Cheruvu, Chittoor, Krishnagiri, Hyderabad, and Bombay such as AST Fruits, Green Agro Fresh Exports Pvt. Ltd., Royal Exports, SS Exports, Srini Food Park Pvt. Ltd., and Vinayaka Chowdary Mango Merchant.
All these interventions have opened up the possibility of a stable and large institutional market with higher revenue realisation possibilities.